Your online business is not all about content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.

That is what we are really talking about here – website development optimisation. Start with the content but don’t leave it there. Search engine bots will crawl the entire page for keywords, not just your content. Here are a number of options for developing the website and enhancing sales potential.

A website can be more than just your window into the cyber world. It is your operational base and should give a lot of data about your organisation. Remember to use site statistics to help you improve everything.

What To Look For:

There are lots of website stats for you to look at to improve your rankings within the search engines. Each one can tell you something useful about how your business is currently doing. Don’t forget, an “on point” virtual assistant can help you with all the details.

1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. You can also learn what items are doing well and which ones are dragging down the bottom line.

2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.

3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.

4.Sales – Track how much your shopping cart takes in per month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. To help you predict the future of your business, compare statistics appropriately and identify buying trends. And to take advantage of this quickly, seriously consider taking on a virtual assistant, or even a team to maximise your efforts in a very short span of time.

5. Keyword analysis – Analyse one or two keywords per page. By looking at page views you can analyse how well your keywords are working. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly. A possible solution, or perhaps – a perfect solution, is to hire a virtual assistant to monitor everything for you.

Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.